The challenge

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A growing networking business needed more than a social media manager, they needed someone who could take ownership of the entire operational infrastructure that keeps a membership community running. Subscription management, automations, website maintenance, content - this business had reached a point where the founder couldn't hold all the moving parts together alone. The goal was to establish a reliable back-end operations that could support growth in membership and community engagement without everything depending on one person.

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What I did

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I stepped in as Network Operations Manager and took responsibility for both the technical infrastructure and the external facing content, working across multiple platforms simultaneously.

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Operations + systems

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• Managed and maintained their Airtable base as the central hub for member data and workflows

• Managed their Circle community platform, supporting member experience 

• Built Zapier automations connecting Airtable, website forms and other tools to reduce manual data handling and keep member information accurate

• Managed subscription and billing workflows to ensure smooth member onboarding 

• Built and maintained their website, implementing SEO and AEO (AI engine optimisation) to improve both traditional search visibility and discoverability through AI powered search tools

 

Content and social media

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• Managed LinkedIn, Facebook and Instagram presence 

• Edited and published short-form reels to drive engagement and community

• Wrote social media posts that aligned with the brand's voice and community values

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The resultS

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• A fully operational back-end infrastructure built and maintained across Airtable, Circle, Zapier and Stripe

• Automated workflows replacing manual processes across member onboarding, data capture and internal communications

• Consistent social media presence maintained across three channels 

• Website built, maintained and optimised for search

• Founder freed from day-to-day ops, able to focus on building partnerships and attending events

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