The challenge

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A growing coaching business had an engaged but limited social media following and wanted to reach a wider audience without adding to the founder's already full workload. They needed consistent, high-quality content that reflected their brand voice and converted viewers into followers and potential clients.

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What I did

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Taking full ownership of their short-form content strategy, I conceptualised, scripted and edited Reels and TikTok videos designed to stop the scroll and communicate their message clearly. Alongside the video content, I wrote social media posts crafted to drive engagement and build community consistently across both platforms.

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The resultS

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• TikTok grew from 4,000 to 10,000 followers - a 150% increase

• Facebook grew from 7,000 to 11,000 followers - a 57% increase

• Consistent content output maintained without adding to the founder's workload

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