The challenge

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A well-established local physiotherapy practice had a small but loyal social media following and wanted to grow their visibility within their regional community. Unlike larger brands, their goal wasn't viral reach, it was consistent, trustworthy presence that would convert local awareness into booked appointments. Starting from a modest base of 400 Facebook followers, the priority was steady, meaningful growth rather than chasing numbers.

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What I did

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I took over the day-to-day content operation, editing short form reels and writing social media posts tailored to a local healthcare audience balancing professional credibility with approachable, engaging content and ads. Alongside the content work, I built a Zapier automations connecting their booking system to their email and calendar, removing the manual back-and-forth that was slowing down their lead follow-up process and ensuring no enquiry slipped through the gaps.

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The resultS

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Social media growth (Facebook)

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• Followers grew from 400 to 726 - an 81% increase

• 24.9K views in the last 28 days, up 67.8%

• 6,793 unique viewers reached, up 59.3%

• Content interactions up 117.1%

• Video watch time reached 16 hours 54 minutes, up 404.5%

• Facebook visits up 47.3%

 

Operations

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• Booking system connected to email and calendar via Zapier

• Manual lead follow-up process eliminated

• Increase in leads received following automation setup

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