Systems That Scale. Stories That Convert.
I work with agencies and growing teams to connect their tools, automate their workflows and build the operational backbone their business needs with creative execution where it matters.
About
Over the years I've learned that growing businesses rely on a lot of moving parts - CRM, memberships, billing, marketing, customer communication. I’ve worked inside these systems for years, managing them hands-on and keeping everything running smoothly.
Because I understand the day-to-day detail, I can see where time and revenue is being lost.
Alongside ongoing network operations support, I now help simplify and streamline workflows. Where tasks are repetitive or disconnected, I identify and introduce smart automations and
AI tools so your systems work together and routine steps happen automatically.
Where visibility matters, I also support creative content, helping you produce stronger messaging without adding workload.
Case Studies & Client Outcomes
TikTok grew from 4,000 to 10,000 followers. Facebook grew from 7,000 to 11,000. Scripted and edited Reels and content strategy, all produced and managed without adding to the business workload.
A regional practice with a loyal but limited following needed consistent visibility and smoother operations. Facebook reach grew to 2.3M impressions with a 67% rise in views alongside a Zapier automation that eliminated manual lead follow-up entirely.
A growing membership community needed someone to run everything behind the scenes. Airtable, Circle, billing workflows, Zapier automations, website management, multi-platform social media - all connected and managed as one unified system.
How I Support Businesses
Systems Management
AI Supported Workflow & Content Optimisation
• Zapier and Make workflows that eliminate manual admin​
• Automating repetitive marketing and admin processes
• AI-assisted content production (video, graphics, ads, written content)
• Airtable systems that give you a live view of your business
Systems Management
​Ongoing support managing the systems your business runs on
• CRM and client lifecycle management
• Membership and subscription management
• Billing and payment workflows
Where repetitive work slows things down, I introduce practical automations to reduce manual effort and improve visibility.
Visibility & Comms Strategy
Keeping your external communication consistent and aligned
• Social media
• SEO & AEO (AI search engine) optimisation
• Lead handling workflows
• Website optimisation
• Community and membership management
Client Testimonials
Lou Robey
Helena stepped in to help me integrate our workflows and elevate our social media presence and she did both with real mastery. She didn’t just streamline our systems beautifully, she shaped a distinctive, coherent brand that truly reflects who we are.
Loyal, supportive and endlessly creative, she brought thoughtful guidance and fresh thinking at every turn. I wholeheartedly recommend her for both her operational brilliance and her creative ability to build, strengthen and amplify a brand.
Jannalee Physiotherapy
Working with Helena has been amazing! It has given me more time to be with my family and my content has generated more than when I did it alone. Highly recommend working with Helena!
Titans Sports Academy
I have had multiple people come by and thank me for the videos and great job done with them! Earlier today, I had a random person stop me at my daughter's softball game and recognized me from the videos and thanked me for amazing content. I'm saying this to Thank You Helena for your help with this!
Kalev Media
During Helena's service with us, I came to know and appreciate her. She is always punctual, resourceful, creative and solution-oriented person. Helena is driven in equal measure by both quality and efficiency. I can unreservedly recommend Helena for any media position that requires sourcing and efficiency
